• Levi's® Spring/Summer 2012 Collection: The Sea Ranch


      Rooted in authenticity, Levi's® Spring/Summer 2012 Collection features contemporary Americana looks and effortless style. The collection sets off an easy-going summer feel defined by craftsmanship and simplicity.

      Inspired by The Sea Ranch, Levi's® infuses breathtaking harmony from unspoiled surroundings- rugged beaches, sea ranches, traditional farms and time spent working outdoors on a long hot summer day! There is a real desire to showcase authenticity. It's about respecting the past while designing a better future.

      The inspiration for the color palette is a mixture of indigos, tobacco, reds and fresh summer whites - stems from a deconstructed pair of jeans that is washed, worn and sun scorched. Oxidized, faded colors with a home-spun, worn-in feel make up the core of the collection and are alternated with pops of color including vintage orchids, sunset coral and Monterey blues and pinks.

      For HER:
      Introducing the new Levi's® Curve ID ankle skinny - the latest innovation from Levi's® Curve ID. It's all about shape not size with a shorter length. Available in refreshing palette of spring colors: bright indigo, tomato red and sunset coral to authentically crafted and worn looks.


      For HIM:
      The must-have look for him this spring/summer -- shorts in vibrant hues and great patterns giving a comfy, distinguished, yet wholly, less casual look.

      The Men's collection Spring/Summer features new washes for Water<Less jeans. Water<Lessâ jeans by Levi's® are made using significantly less water. The average pair of jeans uses 42 litres of water in the finishing process. The Water<Less collection reduces the water consumption by an average of 28 percent and up to 96 percent. So far, Water<Less jeans have helped save more than 156 gallons of water.



      Levi's®, the world's original and definitive jeans brand and number one jeans maker globally for men and women, is continuing to lead the market through authority in denim, fit innovation, craftsmanship and sustainability.


      About Levi Strauss & Co.
      Levi Strauss & Co. is one of the world's largest branded apparel companies and the global leader in jeanswear, marketing its products in more than 110 countries worldwide. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers'® San Francisco and Signature by Levi Strauss & Co. brands. For more information, go to http://levistrauss.com.

      Invented in 1873 by Levi Strauss & Co., Levi's® Jeans are the original, authentic jeans. The Levi's® brand offers the widest range of great-fitting jeans on the market and are the most widely recognized and often-imitated products in the history of apparel. Levi's® jeans have captured the imagination and loyalty of generations of diverse individuals through more than 150 years of innovation. For more information about the Levi's® brand, its products and the Levi's® Stores, visit http://levi.com.
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      Comments 3 Comments
      1. annerhexian's Avatar
        annerhexian -
        ka nindot pero di ko ka afford ug levi's jd..pero i think i can mix and match it to the ukay2.. pero this is really great things read when fashion comes.. weh
      1. mushy08's Avatar
        mushy08 -
        I love this brand a lot. In terms of fabric quality, durability and fitting, its just perfect! Fabric does not get destroyed that easily. It is very comfortable and its quality does not detoriates that easily.
      1. tempting_time's Avatar
        tempting_time -
        nice cool ani wui..

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